LAURINA GUILLAUBY

CREATIVE PRODUCTIONS



Hi there. Welcome to my portfolio.

I’ve always been captivated by great storytelling and made my mission to craft amazing stories and visuals, in every project I drive.





Berlin/worldwide
guillaubylaurinaisabelle@gmail.com
+33631782780
002— CONTENT PRODUCTION


Production workflow & asset management
SMART GmbH (Mercedes-Benz group)

Employed from 2022 to 2026
01 - Campaign productions

I managed European and Chinese agency partners from creative briefing through production; ensuring seamless workflows and high-quality, timely content delivery.


Scope:

  • Content roadmaps
  • Concept briefing
  • Production teams coordination
  • MAM-DAM management







    Results:

    A diversified asset pool emphasized on lifestyle and product 
    2300 useable assets across  website, social media, newsletter and paid funnels
    +550 assets used across 11 european markets






    02 - E-commerce photographyContorion
    Employed from 2021 to 2022
    Scope:

    • Concept & briefing
    • Location scouting
    • Model casting and contracting
    • Assortment selection
    • Budget and production management

          Results:

    A product focus and seasonal asset pool for European  social media, newsletter and website channels.
    A content pool fitting for specific product sales push






    Creator Management

    Developed a creator ecosystem bridging influencer partnerships and branded content.
    Creators developed authentic, story-driven content featuring our vehicles, while aligning with smart's core brand pillars: travel, adventure, electric mobility, and creativity.      SMART GmbH (Mercedes-Benz group)

    Employed from 2022 to 2026
    Scope:

    • Creator scouting
    • Onboarding and management
    • Budget management
    • Content briefing 
    • Creation of content guidelines documents

    Results:

    A highly engaged and loyal creator pool, ready to go on the road to capture content
    A cost efficient and agile content production framework







               





    Testimonials