02 Digital Marketing

Product launches, from strategy to roll-out.

SMART GmbH (Mercedes-Benz group)

Agency steering for strategy implementation
Partnership and brand management
Editorial planning
Creator Management

#smart5, #smart5BRABUS #smart3

et mattis tincidunt.

Consecutive launches of the smart #5 and #5 BRABUS: Teaser ramping up to reveal, with darkened images and details to entice the audience

Elaboration of organic social content with creators

smart #3 launch reel (2023)
Collaboration with filmmaker JF Films

Ronja Strauss, ambassador of the
smart #3

Social Media: Turning cultural momentum into brand stories

Lifestyle integration

Campaign: Roadtrip across Europe with the smart #5

Different sceneries, softness and dynamism in this roadtrip captured on digital and film, with content creators Tsellot and Ollie across Europe. The vehicle as an enabler to create memories and to connect with nature